Theme for a Child’s Dream
Amusement parks are amazing fun for kids and great opportunities for business houses. Disney realised it almost a century ago and now it is the turn of Italian luxury sports car maker Ferrari. Ferrari’s first prancing horse-branded theme park that was set up in Abu Dhabi has received such an overwhelming response that the company is venturing to build another one in Barcelona. To be called Ferrari Land it will cover 807,000 square-feet and will include Europe’s highest and fastest roller coaster and a Ferrari-themed five-star luxury resort with 250 rooms and a number of restaurants. The park is being built at breakneck speed which is, says a Ferrari spokesperson, “faster than even the Formula Cars the company makes!”
Cost of the Theme Park: INR 816 crore ($136 million)
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